Branding Types

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The common types of branding available for most promotional products  or merchandise are:

  • Screen printing
  • Embroidery
  • Pad printing
  • Laser engraving
  • Sub-limination (also known as direct printing)
  • Digital transfer
  • Embossing

Some products lend themselves to various types of branding, while others may be limited to one or two options.

There are also some products that will get a much better result with a certain type of branding. For instance a standard cotton t-shirt will generally get a better finish than a knitted cotton polo shirt. That main reason is the weave in the two materials. The weave in the t-shirt is much closer and tighter, where as a knitted polo will have a looser weave, therefore leaving very small spaces in the fabric.

Providing the screen printing is carried out by a quality screen printer, the result on both items should still be very good.

In contrast to this, embroidering these two items will give you an almost identical result.

In a future article, we will go into more detail on the different types of branding and their best uses.


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