The common types of branding available for most promotional products or merchandise are:
- Screen printing
- Pad printing
- Laser engraving
- Sub-limination (also known as direct printing)
- Digital transfer
Some products lend themselves to various types of branding, while others may be limited to one or two options.
There are also some products that will get a much better result with a certain type of branding. For instance a standard cotton t-shirt will generally get a better finish than a knitted cotton polo shirt. That main reason is the weave in the two materials. The weave in the t-shirt is much closer and tighter, where as a knitted polo will have a looser weave, therefore leaving very small spaces in the fabric.
Providing the screen printing is carried out by a quality screen printer, the result on both items should still be very good.
In contrast to this, embroidering these two items will give you an almost identical result.
In a future article, we will go into more detail on the different types of branding and their best uses.